Petter Northug is world renowned for his explosive and great cross-country skiing. Northug in collaboration with Brand Assist teamed up with Eker Design to design the Northug Multisport Eyewear. The eyewear should reflect the spirit of Northug – High performance, speed and all-condition expert.
The intention with the glasses was to reflect the spirit of Northug – High performance, speed and all-condition expert. At the same time, the glasses should have a Scandinavian expression. For the glasses to work in all conditions and promote multi-sport, it was important for the user to be able to easily change the lens if needed. This is also a feature allowing the eyewear to grow with the user and increase sales of lenses.
Throughout the design phase, several ideas were presented that challenged traditional solutions, and served as catalysts in the process. Through multiple iterations we managed to come up with an expression that presented Northug, while at the same time having the desired simplicity. We 3D scanned Peter’s head shape, which we used during the sketching, design and detailing stages. Through market- and ergonomics analysis as well as 3D scanning, we quickly found ergonomics that fit most people.