concept and design

The concept phase is a major part of the development process to ensure that the product will be a success.

The right design is not only the visual appearance. It is the result of a successful process making the right decisions on the mechanical component design, the visual design, as well as all the other factors driving the design in one direction.


The Concept phase is where we develop the mechanical and design concepts. We proof the product idea by building «Proof Of Concept» models. The models are made for verification, enabling us to proceed with greater knowledge and speed into the development process.


The design concept is created by using input from the pre-project phase. We search for the right choice of materials and production processes suitable for the defined market and users.

The aesthetic language shall express the capabilities of the product. It all comes together in placing the final product in front of the competitors.

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