Insight

We start by defining the questions that will shape the product and project and then use a range of business and research tools to answer these. Then we work with the client to select and develop the right product, market and project strategy.

 

Phases: Research

Tools: Market analysis; Product brief; Strategy development.

Research

Before the formal project kick off, we gather in data that will give us and the client critical decision making tools for defining the product and project scope.