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EKER DESIGN THINKING

THE GREEN FUTUTRE OF CRUISING

Global regulations and government incentives are putting substantial restrictions on the crusing industry. To cope with this and continue to grow, the industry must reinvent itself and work towards large scale innovation. The organisation cluster NCE Maritime CleanTech has acknowledged this and together with their members started a project to find solutions. This conceptual project was partly financed by DOGA as a DIP project. Eker Design was engaged to oversee and moderate the creative process and to create the conceptual solutions.

Eker Design was engaged to oversee and moderate the creative process and to create the conceptual solutions

NCE Maritime CleanTech

A Cluster consisting of over 90 partners

NCE Maritime CleanTech is a cluster organization consisting of over 90 partners within the maritime sector. These companies and their people represent a variety of expertise. They all have though, with their participation in this cluster, a  common interest in working towards the greener solutions for tomorrow.

For this project, 22 of these people where handpicked to create 2 multidisciplinary teams.

“During a number of workshops, led by Eker Design, the two teams joined their minds to explore a greener cruising solution”

The workshops resulted in a complex bulk of input necsessary to make the result of this conceptual project meaningful.

NCE Cluster Workshop

The somewhat chaotic results of the workshops was sorted, categorized and a number of directions and main ideas started to take form.The ideas ranged from zero emission gruise vessels and stationary loading stations, to creating tourist awareness by redesigning the user experience.

“Quick and rough sketches visualized the most promising directions and ideas.”

Sketches, schematics and technical data where gathered to make the decisions as educated as possible. Several mathematic calculations was made to understand the immense energy demand. Together with NCE Maritime CleanTech we discussed and evaluated the ideas. Later, during a second round of workshops the final concept idea started to crystallize.

“Hard impirical facts and soft ill-defined aspects where all brought forward before piecing together the final concept”

“The complex and wide scoped challenge demanded wholistic thinking. Incremental implementation over time was envisioned to make the concept viable”

This challenge is wide and complex with necessary input coming form many different fields of expertise. This fact became clear very early in the process. In order to create a vision of a future ready and meaningful solution all this input must be considered and taken into account. Defining all the stakeholders and considering their their roles is key to successful design methodolgy.